-HoneyMag.com's signature beauty & style pop up lounge comes to Atlanta for one night only, as HoneyMag.com, the Glam Bar, and ROCAWEAR merge to create glamROC-
Atlanta, GA, August, 2009 - Following a successful 10th year anniversary celebration in NYC, the Rocawear brand is gearing up to release their 10th anniversary capsule collection and has partnered with HoneyMag.com and Atlanta's premiere one stop beauty haven, The Glam Bar, for a fashion filled night to remember. With a finger planted firmly on the pulse of today's young woman on a mission, HoneyMag.com has fused together these power brands for a private black carpet style, beauty & style pop up lounge for an exclusive showcase of the Rocawear collection. The highly anticipated affair, titled "glamRoc" will take place on Thursday, August 27th from 7:00pm – 10:00pm.
Rocawear's celebratory limited-edition capsule collection will showcase the brand's evolution with its use of choice fabrics and cuts and heavy embellishments, incorporating a rocker's edge. This rocker vibe will be personified in the "glamROC" affair, as guests will be privy to custom MINX rock star nail treatments, custom lash treatments, luxury GLAM gift bags, Glam Bar beauty touches, a signature "glamROC" cocktail bar, and a preview of Rocawear's 10th Anniversary Collection, as well as HoneyMag.com's exclusive photo shoot with Rocawear's Fall 09’ women's shoe collection.
Being at the height of Atlanta's beauty scene, The Glam Bar serves as a home to a host of diverse top-tier stylists and beauty technicians and has been featured in Lucky Magazine, BET, Bravo, and more. With its "old Hollywood glamour" feel and celebrity buzz, the Glam Bar serves as the perfect backdrop for HoneyMag.com's "glamROC" affair. Atlanta's fashion and beauty elite, celebrities and tastemakers will be in attendance for the "glamROC" experience which will take place at the Glam Bar on Thursday, August 27th from 7:00p – 10:00p located at 244 Peters St #CU1 Atlanta, GA 30313. Special thanks to HoneyMag.com, Grey Goose, Roc4Life.com, Rocawear, The Glam Bar, Are You In Inc, and LuxeLife Media Inc.
Please visit www.honeymag.com; www.rocawear.com; www.theglambarsalon.com
Event Twitter Hash Tag – #glamROC
Media & RSVP Contact:
The Garner Circle PR
…are you in?
P: Nicole Garner
O: 866-984-5854
C: 770-256-1800
E: pr@thegarnercircle.com
W: www.thegarnercircle.com
HoneyMag.com Inquiries:
Christina M. Rice
President
LuxeLife Media Inc
245 8th Ave | Suite 376
New York, NY 10011
Ph: 646.373.8634
Fx: 646.304.6889
E: Christina@LuxeLifeMedia.com
W: www.LuxeLifeMedia.com
About HoneyMag.com
HoneyMag.com originated from the highly successful Honey Magazine, which first hit newsstands in 1999. To date, Honey is the largest selling magazine in the 18-34 African American female demogRaphic, having reached a readership of 1.5 million through Honey's loyal consumer base, brand awareness, foundation of advertisers, and proven editorial formula. The first magazine to feature the largest array of multi-cultural cover models including Beyoncé, Tyra Banks, Jennifer Lopez, Mary J. Blige, Lauryn Hill, Jada Pinkett Smith, Lil` Kim, Boris Kodjoe, LL Cool J, Lisa Left Eye Lopez and Aaliyah, HoneyMag.com is designed to fill a necessary void in the way beauty, fashion and lifestyle content is delivered online to its readers. Serving as a how-to-guide on four key areas in young women's lives: communication, community, career and connection, HoneyMag.com is organized by key topics such as "the buzz", "the look", "your life", and "love&sex." With a finger planted firmly on the pulse of today's young woman on a mission, HoneyMag.com celebrates and empowers their audience to draw inspiration from the break-through moments of Honey girls everywhere. www.HoneyMag.com
About ROCAWEAR
Ev.o.lu.tion – (n) a process in which something passes by degrees to a different stage. The sequence of events involved in the evolutionary development of a species or group.
Ten years as a leader in American fashion and THE STREETS ARE STILL WATCHING. Launched in 1999 from the meteoric success of Roc-a-fella Records, maintained today through cutting edge design and innovation, Rocawear has evolved with its loyal customer. With a cultural magnate at the helm of the company in Shawn Carter, Rocawear is positioned for 10 more years of global domination. join us as we celebrate ten years of changing the game.
For more information about Rocawear's 10 Year Anniversary, visit www.Roc4Life.com
