DSA Media Group, Lenny Hansen & Def Jam Records Introduces "Home of Rhythm": A Live Performance Series Launching Tuesday, June 30th with Jeremih
New York, NY (June 29, 2009) – On Tuesday June 30th, 2009 DSA Media Group, Lenny "The Barber" Hansen and Def Jam Records will welcome Home of Rhythm, a private, invitation only, live performance series for leading celebrities, corporate executives and tastemakers (www.homeofrhythm.com). The bi-monthly event will take place at Providence, New York City's premier mid-town hotspot.
Commencing the series will be Island Def Jam's famed recording artist Jeremih, a 21-year-old R&B crooner from Chicago whose single, "Birthday Sex," is climbing the Billboard charts. Jeremih will launch Home of Rhythm with his official album release party, including special guest performances by Def Jam's Electrik Red and independent artists, Black Violin and Peter Hadar. "Island Def Jam owns the summer of 2009", says Antonio "LA" Reid, Chairman of Island Def Jam Music Group. "Home of Rhythm is the summer's emerging music series showcasing the industry's leading artists for elite personalities, executives and friends."
DSA Media Group (www.dsamediaonline.com) proudly announces Sprite Green and Coors Light as the official sponsors of Home of Rhythm 2009. "The Coors Light team and I are extremely excited about the opportunity to partner with Home of The Rhythm and continue to drive local market relevance and consumer awareness. Our support of Home of The Rhythm will help Coors Light bring the 'Sound of Cold Refreshment' to New York!" – Evin Lee, Director, African American Brand Marketing.
Providence is located at 311 W. 57th Street. The red carpet reception will begin at 7pm. For table reservations, please contact Dante Simpson, CEO of DSA Media Group, at info@homeofrhythm.com. Table service is strongly recommended. To request media credentials and to RSVP red carpet guests please send an email to RSVP@2fiftyseven.com.
About the "Home of Rhythm" Performance Series
The "Home of Rhythm" performance series, formally known as R&B Live NYC, was created by DSA Media Group in partnership with Lenny "The Barber" Hansen to offer clients an intimate consumer focused platform to entertain, engage and host the music industry's top executives in the pop, R&B and alternative rock realms, while maximizing brand visibility, partnerships and media coverage. For additional information visit www.dsamediaonline.com
Media Contact:
The 2fifty Seven Group
Kristi Henderson/Iymaani Aytes
kristihenderson@2fiftyseven.com
iaytes@2fiftyseven.com
