Video Available Exclusively for Download on JeezyCirculate.com
Today Belvedere Vodka and Young Jeezy debut the official music video for “Circulate,” the next single off Jeezy’s latest album “The Recession.” The video, the first project of their creative partnership, can be viewed on jeezycirculate.com, along with other exclusive content including a new commercial spot by Belvedere with Jeezy.
Shot by Terry Richardson at New York’s five-star, hotel Plaza Athenee, “Circulate” contains contributions by Gabriel Hart, who documented Young Jeezy during the historic Presidential Inauguration weekend in Washington, DC. During this weekend, Belvedere Vodka and Young Jeezy announced a creative collaboration which includes new music, videos, behind-the-scenes clips, a national tour and more from Young Jeezy’s 2009 projects. The collaboration kicked off with a party at DC’s hottest nightclub LOVE, where partygoers including Beyoncé, Bow Wow, Nelly and Ashanti, celebrated with Belvedere cocktails and enjoyed a performance by Jeezy, Jay-Z and T.I.
Launched in late 2007, Belvedere’s Luxury Reborn campaign celebrates a new evolution of luxury, with unique personalities and outspoken voices. Continuing their support of creative talent, Young Jeezy joins a group of artists including Terry Richardson, Vincent Gallo, Andre Saraiva and RZA who align with Belvedere’s message of free artistic expression, forever defining luxury in a new way. Belvedere recognized Young Jeezy for his artistry and relevant, positive message of change, which reflect the brand’s message of rebirth and creativity.
“Just as Belvedere stands out in the world of luxury spirits, Young Jeezy similarly is a leader among artists and performers,” says Charles Gibb, president of Millennium, Moet Hennessy’s Vodka and Rum Division. “Young Jeezy epitomizes unique expression, a quality synonymous with Belvedere.”
“After hearing Jeezy’s track ‘Circulate,’ we knew it fit perfectly with what Belvedere’s all about—artistic, positive expression.” says Tony Fair, Senior Entertainment Development Manager for Belvedere Vodka. “We were thrilled at the opportunity to create the official video for the track, which brings our collaboration to life.”
Young Jeezy and Belvedere will visit nightclubs across the country in March and April, beginning with Detroit on March 7. Visit www.JeezyCirculate.com for more information.
About Belvedere Vodka
First introduced to North America in 1996, Belvedere continues to raise the bar in the world of luxury vodka. Today, Belvedere embodies “Luxury Reborn,” continuing to inspire and engage the most discriminating cocktail enthusiasts. Made from Dańkowskie Gold Rye, Belvedere’s smooth, creamy, peppery taste and clean finish brims with the energy of the night and a true downtown cachet. Simultaneously steeped in history yet evoking modernity and innovation, Belvedere’s Polish heritage and superior, hand-crafted quality continues to thrill its legions of discerning fans. In late 2007, Belvedere introduced its Terry Richardson-lensed ad campaign and, in 2008, Belvedere launched its exciting and extravagant Jagger Dagger, the ice pick designed by Jade Jagger. Belvedere is available at fine wine and spirits retailers nationwide as well as in top nightclubs and bars.
About Young Jeezy
Young Jeezy, born Jay Jenkins, is a leader in the Hip-Hop world. Choosing to focus his music on positive messages and comments on the world he is from and his country around him, Young Jeezy sets himself apart from other Rappers. Young Jeezy’s own experience of the American Dream, becoming an inspirational musician, has encouraged him to spread the message that our country offers such opportunities. After Hurricane Katrina, Young Jeezy opened his home to victims and invited them to stay there. In 2007, Jeezy started Toyz in Da Hood, a charity toy drive to collect toys for children living in low-income areas in Georgia and Florida.
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